Yvon Chouinard
Patagonia's Leading Man
Throughout his amazing run from self-proclaimed “dirtbag rock climber” to reluctant leader of industry, Yvon Chouinard has always known that the fishing, hunting and surfing for which he lives depends on vibrant natural resources and their life-support systems.
That’s why Chouinard, the 71-year-old owner and founder of Patagonia—one of the most successful outdoor clothing companies in history—has put millions from his company’s sales to work for outdoor causes, such as “1% For the Planet” and “Freedom to Roam.”
A lifelong hunter and admitted obsessed flyfisherman, Chouinard has “goaded legions of me-first corporate chiefs into becoming more environmentally responsible,” says Outdoor Life former Fishing Editor Jerry Gibbs. “He has proven that a low-impact, quality-based business can both turn a profit and keep our wild places from disappearing."
“I support the front-line activists,” says Chouinard. “Today in the United States, small groups of kayakers and fishermen work tirelessly to bring down dams. Duck hunters toil to preserve wetlands. These are the people who do the most to hold the corporations at bay and keep the government honest.”
Patagonia's Leading Man
Throughout his amazing run from self-proclaimed “dirtbag rock climber” to reluctant leader of industry, Yvon Chouinard has always known that the fishing, hunting and surfing for which he lives depends on vibrant natural resources and their life-support systems.
That’s why Chouinard, the 71-year-old owner and founder of Patagonia—one of the most successful outdoor clothing companies in history—has put millions from his company’s sales to work for outdoor causes, such as “1% For the Planet” and “Freedom to Roam.”
A lifelong hunter and admitted obsessed flyfisherman, Chouinard has “goaded legions of me-first corporate chiefs into becoming more environmentally responsible,” says Outdoor Life former Fishing Editor Jerry Gibbs. “He has proven that a low-impact, quality-based business can both turn a profit and keep our wild places from disappearing."
“I support the front-line activists,” says Chouinard. “Today in the United States, small groups of kayakers and fishermen work tirelessly to bring down dams. Duck hunters toil to preserve wetlands. These are the people who do the most to hold the corporations at bay and keep the government honest.”
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