fly fishing retailer update

Status of the Fly Fishing Industry Trade Show

AFFTA TO SPONSOR AND/OR ENDORSE INDEPENDENT FLY FISHING INDUSTRY TRADE SHOW IN 2010
(December 6, 2009 Louisville, CO.) Press releases issued this week by both the Nielsen Company and the American Sportfishing Association may have created some confusion regarding the status of a fly fishing specific trade show in 2010. To be clear, The American Fly Fishing Trade Association (AFFTA) is not endorsing or partnering with either Nielsen or the American Sportfishing Association to combine efforts at either the Outdoor Retailer Show or ICAST.
AFFTA’s mission is to “Promote the Sustained Growth of the Fly Fishing Industry”. The Board determined that joining the Outdoor Retailer Show, acquiring the rights to the name FlyFishing Retailer show, or combining efforts with our close ally, the American Sportfishing Association at their summer ICAST Show would not viably support the AFFTA mission.
In alignment with AFFTA’s mission, the Board voted to sponsor and/or endorse an Independent Fly Fishing show in 2010. To this end, the AFFTA staff and Board is actively engaged in exploring many compelling options for both show dates and locations. AFFTA looks forward to sponsoring and/or endorsing a great fly fishing show in 2010 now that we are more able to provide what the industry needs.